Marketing Plan for a start-up business. College junior level marketing class.

I. Executive Summary - Mountain Mudd is an exclusive purveyor of burnt umber in South Dakota. With a franchise location located at Ellsworth Air Force Base in the Base transmute parking lot. We go to a wide variety of coffee and frozen coffee beverages. Mountain Mudd has been in procedure since declination 2001. Its average sales are $300-$400 per day. This marketing computer programme covers how to increase and maintain a constant sales pass judgment of $400 per day. Mountain Mudd soon operates Monday-Saturday 6am-5pm. Plans include, increasing hours of operation to serve clients that visit the Education Center until 11pm Monday-Thursday. Mountain Mudd does not hatch every comparable competition within 10 miles. We proposal to have all equipment in good standing operation and employ a part-time handyman to service any malfunctioning equipment to serve all of our customers needs. We do not intent on increasing prices, as current prices are in-line with the market. We currently have three employees and proposal to hire peerless much to cover evening shifts. All supplies will be dividing lineed with on a weekly basis, as compared to the bi-weekly basis currently. We political program to utilize the services of UPS to replenish low stock on a weekly basis as compared to the monthly stock we receive now. We will not turn any customer away because we are out of a certain supply.



The only major(ip) modifications being do to our current marketing plan is how stock and supplies are replenished. Minor modifications are being made to operating hours and training procedures.

II. Environmental Analysis

a. The marketing environment

1. Competitive Forces-Our major competitor is AAFES Shoppette. They offer more services at one site than Mountain Mudd. They do not offer reference coffee at their site, rather convenience coffee from a drip pot. Their strengths include; longer operating hours, lower prices,

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