Marketing Mix

Part of merchandising?s goal is to reach out to commit markets. ?A marketing meld is the controllable variables the social club puts unitedly to satisfy this show group? (McCarthy & Perreault, 2004). These variables are cognise as the 4 P?s ( yield, place, price, and promotion). This paper will describe the elements of the marketing mix in detail. Netflix will be use to describe how one of these elements can be used to give rise a unique selling proposition.

The concept of the marketing mix is simple and can be thought to the highest degree using the following scenario:Think about the common mix - a cake mix. All cakes contain eggs, milk, flour, and sugar. However, you can convert the final cake by altering the amounts of mix elements contained in it. So for a sweet cake add more than sugar! It is the same with the marketing mix. (Marketing Teacher, 2006).

Product is the item or service that is being marketed which involves quality and the different designs and features. ?Place is concerned with all the decisions involved in getting the ?right? product to the target market?s? (McCarthy & Perreault, 2004). Price involves two the cost of the item and the value that goes into it. Promotions involve communicating with target markets about a company?s products/services. This is commonly do by various media advertisements.



?It is important to know that a reposition in one ?P? may cause a change in another? (UOP, 2006).

Netflix is an online movie rental company that has redefined how consumers rent movies. Customers can order movies from the comfort of their home and gravel them delivered to their mailbox in record time. This eliminates the time and effort it takes to go to the rental store.

The marketing mix elements are utilized to create differentiation among products/services from all industries. Providing...

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