Marketing Audit And Analysis Of Nokia

*MARKETING AUDIT AND ANALYSIS OF NOKIA IN *INDIA Nokia, the realitywide wrong leader in the mobile segment was founded in 1865 in Finland as a paper manufacturing companion. Then in 1920, Finnish no-account Works became a part of Nokia, and fin either last(predicate)y in 1922, Finnish Cable Works joined them. All the threesome companies integrated together 1967 to form the Nokia Group. It was in the late mid-seventies that Nokia took an disport in the electronics taskes and by the end of 1987, consumer electronics became Nokias major business. Nokia created and launched the prime(prenominal) phone, Mobira Cityman, in 1987 and in 1991 it delivered the early GSM ne bothrk to Radkilinia, a Finnish company and in 1992, Nokia 1011 - Nokias first GSM phone was introduced. In 1990s, Nokia provided GSM service to 90 operators around the world. The company focused only on two core businesses - mobile phones and telecommunications. In 1992, the company exited from the natural rubber business and in 1996 from the cable business as well. Nokia is world’s number one manufacturer of mobile handsets by trade place share and a leader in the converging meshwork and telecommunications industries.

It manufactures a wide range of handsets for all the level of consumer segments and offers earnings services in the advanced handsets that alter people to give music, maps, media, messaging and games. Nokia’s brand logo “CONNECTING PEOPLE” is besides its of import mission that is to reach millions of customers every year. Nokia’s doorway in India: Nokia was exploring the whole world and this was the main reason for their entry way in India. Also that India being a huge m! arket was an added advantage. Nokia entered the Indian market in 1994. The first GSM call in India was made in 1995 on its receive network. The tariffs were as uplifted as 27% on merchandise mobile phones at that time since there was no take unit. The usage charges were Rs. 32 for outgoing and Rs. 16 for the incoming calls per fine and due to these high...If you command to get a full essay, effect it on our website: OrderEssay.net

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