Kodak Case Studies

Problem statement: From the case study given, it was go around summarized the downstairs following points to ponder in regards of the problem statement: 1) dense chemical reaction to the changes in customer needs, trends and the buying patterns- industrial and moneymaking(prenominal) sectors, failed to profit in digital- camera technologies. It the early days of Kodak fruit festerings, it was best to categorized Kodak as the pioneers of photographic devices, which requires the usage of films and manually highly-developed at Kodaks kiosk. However, in later century, the development of digital-based technologies took come out of the closet and consumers preference had also evolved from conventional photographic regularity to digital based. This trend however had massively existence overlook by Kodak management team, on the basis on maintaining the internality business strategies (imaging and technical technologies) in Kodak. Thus, such speechless rea ction to evolved as to cater the current preferences of consumer had tether the failure of Kodak as to capitalized much larger market share in digital-based technologies in personalized cameras.

2) Stiff competition from Fuji and Agfa, aspiration producers wish Sony and Nikon kept innovated with advance digitalized technologies such as hardihood and smile detection and in camera red-eye furbish up features installed in their digital-cameras. Kodak had been giving way out and succumbed to its rivalry competitors- Agfe- Greaver- a cluster of German-based producers, and to Fuji photo film, originated from Japan. Due to the high soak up of innovation programme b y these two main competitors, Kodak had bu! ild much of a follower instead of the pack harm leader in introducing new ideas, innovated products in the market, which eventually lead to the dismissals of notice association of Kodak, in the perspective of consumers. Even much gibe insult to the situation; Kodak had to stop the product delineate on one of its digital-based camera due to lukewarm chemical reaction from the market. The lack...If you necessity to get a full essay, order it on our website: OrderEssay.net

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