Marcomm

Agency Brief Name and characteristics of the overlap The name of increase is Eu Yan sing cash recording label Bak Foong check (BFP). The product mainly known for catamenial discomforts and postnatal nourishment. property chase after BFP is also effective in treating catamenial problems, pr yetting hypertension, modulating the hormonal profile and improving the immune system. It contains herbal constituent which is beneficial to womens health. Background research and information fortunate gauge BFP is consumed on a weekly basis, with 6 packs in each packaging, BFP is purchased about on once each 2 months basis. Usage of BFP argon females, who want to improve their health aft(prenominal) catamenial period, m another(prenominal)s after child birth or even as a gift during festive season. Females consuming the product may non necessary be the purchaser of the product. Purchasers can be parents who get the product for their daughters or people who buy as gift s to their friends. Gold sound out BFP retails for $45.30 while for online purchase is $43.04, which may be seen as subvention pricing as the product contains pass by quality ingredients. As for complexity of the product, it is easy to affair, on every packs of BFP it is labelled clearly on the usage and Gold give chase BFP comes in third different forms - capsule, pills, sachet to suit different life-style of consumers.

Ren Xin Tang, a direct challenger of Eu Yan Sang is adopting the use of endorser to advertise on its collagen Bai Feng Wan. constitutions bring forth currently uses tying in with other products - YAMI yoghourt and e-coupon (YAMI yogurt giveaways e-coupons ) to promote on its evening primary rose o! il. parvenue - or on going campaign? The target vault of heaven of this modern communication is to actively build upon Gold Label BFP. The communication targeted at the youths could be done more efficiently as this group of young consumers are aware of Gold Label BFP but may feel indifferent towards it. A new campaign that move out of traditional advertize would be the prime(prenominal) to create...If you want to get a full essay, decree it on our website: OrderEssay.net

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