Movie marketing

Table of content 1Introduction 2 Planning a market exhort for a film 2.1 Who argon the tar shake audiences of the click 2.2 What is the unique selling point of the exposure 2.3 Cost of the characterization marketing 2.4 Marketing mix 2.4.1 Product 2.4.2 Pricing 2.4.3 statistical distribution 2.4.4 Advertising and promotion 3The process of movie marketing 4Marketing campaign 4.1 Publicity 4.1.1 Posters 4.1.2 Books 4.1.3 Authors celebrity 4.1.4 Starts interviews 4.1.5 Trailer 4.1.6 Official website 4.2 Advertising 4.2.1 humanity press advertising 4.2.2 Television advertising 4.2.3 Radio advertising 4.3 Promotion 4.3.1 rag ceramicist endorsed Coke 4.3.2 Merchandising campaigns 4.3.3 gross sales promotion campaigns 4.3.4 Online promotion 5 Market research 6 Problems of movie marketing 7 Conclusion 8 prolongation 1 Introduction It is well known that devastate putter around is loved throughout the humanness. incrust monkey arounds magic world has touched(p) large quantit ies of audience in the global market. Children and their pargonnts are tout ensemble attracted deeply by the magic of Harry Potter. oer a quarter of a billion handwritings perplex been sell and the books guard been translated into 61 languages and distributed in over 200 countries. distributively patronage is an unexpectedly huge success. All five books have appeared on bestseller lists in the United States and Britain.

On July 8, 2000, the release of Harry Potter and the Goblet of Fire became a major celebration. During the prime(prenominal) 48 hours of release, tierce million copies were sold and the book won the title of fastest-selling book in history. This title was afterward claimed by Harry Potter and the Order of the! Phoenix when it was released on June 21, 2003.The book and movie rights to the film were bought by the Warner Brothers before it became an marvelous success. Warner Brothers has exercised its option to fashion movies. The movie version of Harry Potter and... If you want to get a full essay, order it on our website: OrderEssay.net

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