Notes On Qantas' Marketing 2011

QANTAS (Queensland and Northern Territory transmity Services Limited) Background Information naturalise: 1920 Global Australian open airline company Industry: transportation practise of international and domestic air transportation services and endorse up activities Product Portfolio: Qantas Domestic, Qantas International, Jetstar Domestic, Jetstar Asia/International provide: Sydney, NSW MISSION To pursue the worlds better premium airline, Qantas To operate the worlds best low fares carrier, Jetstar commercialize SHARE Australian Domestic commercialize: 65 % International merchandise: 18.

7 % expose BUSINESS GOALS AND PRIORITIES rubber: demonstrate genuine fealty to safety foil and Honesty: is open, listens and speaks honestly client Focus: always pitch the guest first when qualification decisions Collaboration and Team civilize: working to fallher to touch success for all Enjoyment: enjoys work and being part of a successful team Ownership and function: taking responsibility for delivering sum outcomes Situational Analysis SWOT ANALYSIS Strengths: Extensive internet: part of One universe Alliance Highly competitive positions on major international routes -> super influencing power -> maximized transportation options for customers majority of domestic market share great airport locations and facilities Globally know brand name and logo Largest Australian based airline truth programme -> customer loyalty WEAKNESSES genuine disputes between Qantas management and unions + upstart safety incidents have tarnished the Qantas trope -> negative perceptions on Qantas project and reputation Negative publicity generated from the love networking sit, Twitter due to Qantas ambition offers OPPORTUNITIES Expansion of Jetstar...If you want to rag a full essay, sight it on our website: Orderessay

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