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Assignment 2 1. Discuss the inclinations in retailing of ingrained nutriments and the assault of these trends on Whole Foods Market. In 2000, was the first year in which more than innate sustenance was sold in represent U.S. supermarkets than in the nations 14,500 inseparable nutriment stores. From 2002, nearly supermarkets had been expanding their endurance of natural and natural products, from fresh produce to wines, cereals, pastas, cheeses, yogurts and so forth The most touristy is fresh entire product. Meat, dairy, bread, and eat diets were among the fastest- evolution extreme product categories. near of supermarket stocked a selection of natural and complete food items (Thompson et al., 2010). As demand for the organic food increased because of convey insufficiency to live lifelong and more healthier, conventional supermarket would gallop to expand their offerings and selection. Supermarkets were attracted to merchandising organic foods for some(prenominal)(prenominal) reasons: Consumer demand for organic foods was growth at close to 20% annually and mounting consumer transport for organic products allowed retailers to command beautifully high profit margins on organic products. However, retail stores of customary food products were growing belatedly and price competition among gent supermarket chains was intense (Thompson, Strickland, & adenylic acid; Gamble, 2010).

Thither are several(prenominal) factors that made the organic foods growing in the market: passel intend that the organic foods make them healthier, practised eating habits and nutrition. increase consumer concerns everywhere the purity and safety of food because the presence of pesticide residues. A health or health-consciousness, trend among mass of many ages and cultural groups. They turn over that organic farming had confirming milieual effects. The trend from quite a little that want healthier and want to take criminal keep of their health make the favour for Whole food because people can shop here and choose variety of the organic food. 2. Evaluate the competitive environment of the firm: Apply...If you want to vantage a full essay, frame it on our website: Orderessay

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