Segmentation of coffee market

naval division, Targeting and Positioning Product: chocolate For the wrangle: Marketing Management Dated: thirteenth noble-minded 2008 Dinesh Pradeep - MS08A018 K. Ramakrishnan -MS08A036 Karan Chadha -MS08A026 Kishore Kumar -MS08A029 What is Segmentation? Dividing the trade into segments based on geographical, demographical, mental or behavioural variations is referred to as segmentation. As a vendor croupe rarely quit everyone with the same product, it becomes important for him to drainage basin the marts into segments so as to hold one or four-fold segments and because deliver tailor do products depending on the needs and fates of the mickle of a segment. Segmentation of the chocolate berry bean market: Geographic Segmentation: Geographic entirelyy, Coffee market post be segmented by the future(a) variables: 1. surface area: Table: State/Region able Per capita per year outgo of Coffee in India (Kg) 198519952005 Tamil Nadu0.6330.4250.493 Karnataka0.4980.370.35 Kerala0.1790.070.143 AP0.1090.0620.077 broad(a) South0.3620.2370.267 Total for Non-South0.0090.0040.005 Total for all States0.0940.0760.062 The above duck reveals that coffee function is to a greater extent in the southern piece of India than the rest.

In 2005, more or less 64,405 MT is consumed in South India, which is 80% sell of all India consumption of 80,200 MT. In the South, Tamil Nadu is the largest coffee consuming state with an estimated volume of nigh 22,000 MT (34%) near followed by Karnataka with 19,000 MT (30%). Andhra Pradesh & Kerala account for about 13,000 MT (20%) and 10,000 MT (16%) respectively. In South zone, instant and separate coffee well-nigh permit an equal share. In opposite zones, instant coffee is more predominant. When we compare the large towns, the northward & West zones visualise a clear increase in penetration of perk up Coffee. This increase in consumption of the beverage in a non-traditional coffee region such(prenominal) as North eject be partly attributed...If you want to get a serious essay, order it on our website: Orderessay

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