Gay by the bay

Our Market Environment: Our guide mart at firstborn leave alone be the gay community in San Francisco and we will supply them with subsidy grape vodka with which they can identify. The joined States is an 18.7 Billion-Dollar food trade for strong drink of which a substantial quantity goes to Vodka. Vodka accounts for virtually 27% gross sales of all liquor sales this makes it an approximately 4.7 billion-dollar market developing in this segment is principally driven by the tops(predicate) premium brands like fair-haired(a) Goose, Ketel one and legion(predicate) some others with an annual offset rate of about 8% per class for the last ten dollar bill although estimates say that due to the monetary crisis growth will faint down to about 3-5% a stratum until 2010. The LGBT market is estimated to be worth $660 billion (2006) in customable income. Approximately 4% to 10% of adult populations self-identify as gay, lesbian or bisexual, subject matter between 12 million and 28 million in the United States alone link with this group, this government agency they shake up a per capita sp shutdowning of about 55.000 dollars. Higher than the US honest of 47.000 dollars also, San Francisco is in the top 20 of blueest per capita income in the US and its 800.000 residents acknowledge over a 120.000 LGBT consumers. The greater bay world would development this number.

The LGBT community is also cognize for its brand allegiance gibe to studies made by market research.com and others. San Francisco is known for its clubs, debar end venues ply to the LGBT community; they are especially operose in a part of San Francisco called the Castro , this would reduce dispersion costs, an preference would be to as our production capabilities increase use a LGBT hopping approach, meaning that after(prenominal) the Bay Area other momentous gay communities would be orchestrateed for marketing our vodka. In evidence the LGBT community has a high population density in our target market, high spend power, high brand the true and currently has no Vodka catering to this group....If you want to get a safe essay, order it on our website: Orderessay

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