Marketing

CHAPTER THIRTEEN E-MARKETING COMMUNICATION TOOLS Multiple Choice 1. ________ is a cross-functional process for planning, executing, and monitoring foulness communications designed to fruitfully rise, retain, and grow customers. a. corporate sell communication (IMC) b. The hierarchy of effects c. soil denote d. Wireless publicizing (a; intemperate; p. 283-4; LO1; uninflected Skills) 2. Marketing communication consists of ________ messages betwixt firms and customers, as well as those among customers. a. planned b. unplanned c. all of the above d. none of the above (c; contribute; p. 284; LO1; analytical Skills) 3. The think, feel, do look-alike is well accepted for what cordial of product decisions? a. low-involvement decisions b. high-involvement decisions c. impulse acquire decisions d. price-based purchase decisions (b; Difficult; p. 285; LO1; analytical Skills) 4. Putting the brand sound out and product benefits in antecedent of users is the goal of which type of advertising? a. direct-response b. sponsorship c. brochureware d. brand advertising (d; Moderate; p. 286; LO2; Analytic Skills) 5.

________ is non-personal communication of information done various media, usually glib-tongued in nature close to products or ideas and usually salaried for by an identified sponsor. a. incorporate marketing communication (IMC) b. Brochureware c. Advertising d. guide on marketing (c; Moderate; p. 286; LO2; Analytic Skills) 6. for distributively one of the following is a promising marketing proficiency for unstable devices except _________. a. sponsorships b. content-sponsored advertising c. fixing marketing d. short message serve well (SMS) (a; Difficult; p. 292-3; LO4; Analytic Skills) 7. The biggest downside of light and highly interactive banners is that they ________. a. consort to eager customers b. require a lot of bandwidth c. are trying to read d....If you require to get a full essay, order it on our website: Orderessay

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